Tracey Vieira was appointed as Chief Executive Officer of Screen Queensland in February 2014, the latest role in a stellar career promoting the Australian screen industry in Queensland and the United States.
Tracey is a champion for the arts and its influence on our well-being and identity and has worked in a range of directorships across the arts in music, precinct development, visual arts and creative placemaking.
Tracey graduated from QUT, majoring in film and media in 1993. She initially worked in events management, including several roles in the Queensland Events Corporation, before securing a position with the Brisbane-based Pacific Film and Television Commission as Executive Manager – Locations and International Production.
Tracey moved to Los Angeles in 2004 where for the next 10 years she took on senior roles at Ausfilm, the industry-government partnership that connects the international screen industry with Australia’s screen incentives, talent and facilities.
At Ausfilm and later Screen Queensland she has played an integral role in attracting more than $1.5 billion in production investment in Australia, including Warner Bros. Aquaman, Marvel’s Thor: Ragnarok and Disney’s, Pirates of the Caribbean: Dead Men Tell No Tales.
Since returning Tracey has launched new initiatives for the industry including the first feature film with SVOD company Stan, a creative partnership initiative with YouTube, a business building program, Australia’s first VR series with a broadcaster and led significant cultural change within the organisation. Tracey also introduced the organisations first Aboriginal and Torres Strait Islander Strategic Plan and a Gender Equity Policy to drive change both behind and in front of the screen.
Tracey is a Non-Executive Director of RSPCA QLD, The Arts Centre Gold Coast, Sunshine Coast Arts Advisory Board and MediaRING. She is an external Advisor to US based Australians in Film and The Queensland College of Art and a previous Director with QMusic.